This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
The State of Oil & Gas, and Why You Need to Learn About This Now
Author: Kathy Heshelow
Category: Business & Economics
If you are considering an investment in oil & gas, you need to read this book. Heshelow covers not only the big picture on oil & gas today, but also has compiled important facts any investor - or consumer - needs to know. Heshelow, who invests in these programs herself and assists investors on a daily basis, will lead you from the big picture right down to the basics on investments and energy. She provides the overview and details you absolutely need, and helps explain that: This investment can serve as a hedge against inflation, and a hedge against the high price of gas you pay at the pump; The drilling programs offer tremendous tax benefits; The investments offer potentially high cash flows. Now can be the right time for investors with the right profile to profit, and this book will help you determine if it right for you!
New Perspectives on Movie-Going, Exhibition and Reception
Author: Albert Moran
Pubpsher: Intellect Books
Category: Technology & Engineering
Watching Films: New Perspectives on Movie-Going, Exhibition and Reception provides new and compelling insights into the social, cultural and economic factors that influence the circulation, prensentations and consumption of film. This book provides a fresh approach to understanding the rapidly changing nature of modern cinema.
From the time the first humans reached the Florida peninsula more than 12,000 years ago through today's complex and diverse state, this timeline narrative sets Florida's fascinating history against the backdrop of world events. Learn how early native peoples, European exploration, wars, and transformative economic, social, cultural, and technological changes have shaped and continue to shape the "Sunshine State."
Release on 2003 | by Jack S. Blocker,David M. Fahey,Ian R. Tyrrell
An International Encyclopedia
Author: Jack S. Blocker,David M. Fahey,Ian R. Tyrrell
A comprehensive encyclopedia on all aspects of the production, consumption, and social impact of alcohol. * 500 A-Z entries on the production and use of the principal alcoholic beverages, cultural representations, temperance movements, research, treatment, and forms of regulation and prohibition in the United States and around the world * Written by 170+ international scholars from the disciplines of history, anthropology, medicine, political science, cultural studies, and the law * A chronology of major events in the history of alcohol and its social response since the 18th century * Numerous drawings and illustrations such as historical photographs, vintage lithographs, posters, and product labels representing early advertising